Charity Branding
Night Watch, a tech-enabled, wildlife survey from the Bats Conservation Trust. Its’ purpose is to increase awareness of our endangered nocturnal species.
They sought a brand identity, to promote the survey and engage young adults from ethnic minorities in conservation.
Our response was a compelling campaign anchored by the intriguing headline, ‘Who will you find?’ The bold letter forms of the logo and headline revealed captivating photographic images of nocturnal creatures emerging from the night sky.
Employing prominent typography and vibrant colours, we crafted a brand identity with a robust urban vibe, resonating effectively with the inner-city audience.
This strong visual identity was seamlessly extended across posters, a website, and social media, ensuring adaptability and widespread engagement.