Charity Branding
People’s Trust for Endangered Species is a charity that protects wildlife by joining up scientific research with real action on the ground. They asked us to design a friendlier, more recognisable brand identity, which would increase awareness, supporters and fundraising.
Partnering with Colourful Design Strategy, we developed the idea of ‘bringing the wild back to life’ to create an emotional connection with their audience. This was dramatised using an illustrative approach showing colour draining from, or re-entering, wildlife habitats.
The logo, with its green flash, communicated a sense of urgency, a device that was re-purposed throughout different campaigns to highlight specific messages and the species at risk.
Applications included an introductory leaflet, annual review, appeal letter, supporters’ magazine and brand manual.